Lumea Skincare

(Estudo de caso)

Elevating Nectar Café’s Brand & Footprint

O Nectar Café fez uma parceria com a Magnetiq para redefinir sua marca e impulsionar o engajamento local. Por meio de uma identidade visual refinada, uma presença mais forte nas redes sociais e campanhas de marketing direcionadas, o café evoluiu de um favorito do bairro para uma marca local reconhecida, com crescimento mensurável.

Indústria

Café & Lifestyle Hospitality

Linha do tempo

6 months

Cliente

Nectar Café

Serviços

Content creation
Social strategy

(The challenge)

O Nectar Café se consolidou como um local aconchegante e frequentado por moradores locais, adorado por sua atmosfera e qualidade. No entanto, a marca enfrentava três problemas principais:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Estratégia e identidade de marca
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Design criativo e materiais de apoio
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Marketing Digital e Estratégia de Mídias Sociais
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

O impacto que causamos

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Depoimento)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café